Access and Transportation

Project by

Prof. K. Ramachandran

This project will be exhibited at Design Degree Show 2015, 13th to 17th June.

Retro Styling – Citroën Ds 1955

Citroen Ds manufactured and marketed by the French company Citroën from 1955 to 1975. Styled by Italian sculptor, industrial designer Flaminio Bertoni and the French aeronautical engineer André Lefèbvre, the DS was known for its aerodynamic futuristic body design and innovative technology.

Design Process

The first step was to understand the design language of Citroën, starting from the volumes and proportions and then the stance and surfaces. it was achieved by sketching the existing vehicles made by Citroën. The second step was to look at the design of the particular vehicle “Ds 1955″ and understand the various design features. Thereafter ideation was done keeping in mind both the language of Citroën and the design features of Ds. The final mockup was made on thermocol in 1:5 scale.