Name: Prakash M. Sonkamble

Guide: Dr. Sugandh Malhotra

Course: Mobility and Vehicle Design

Electric Scooter For Working Women

Recently in India, scooters became the most selling two wheelers and the numbers are increasing. It is because of usability of the scooter. They are easy to ride in normal road conditions and also in traffic. Scooters have a lot of luggage space as compared to bikes so they are more practical.
There are scooters designed for different user group but there is one group of users that has not been addressed yet, i.e. the working women. Working women have different choice preferences, as they are more mature than college going girls and also they are professional so they need to maintain their image. So sometimes they don’t prefer scooters designed for girls as the funky look does not go with their personality. They also have purchasing power as they are earning. The scooter which is designed for working women has scope in the market.

Elegant, Floral, Dynamic and Sensual these key words were selected after user study to set mood and design direction. The stance, proportions, overall volume and the expressions were explored in the initial ideation phase. Inspirations were taken from flower, swan, and female body.

Key sketch was selected from initial ideation for further concept development. The detailing part was done during this phase. Design cues from latest fashion and automotive design trends were considered.